27 - 28 March, 2019 |
ICC, Sydney, NSW

Kathy Warren

Regional Manager
BlueCross Sapphire Care


4:20 PM CASE STUDY: Strategic Business Model to Create Synergy, Cost Efficiencies and Establish a New Brand

Collectively, Sapphire Care and BlueCross have been providing high quality community and residential care services for almost forty years and throughout this time, they have built trusted brands and respected reputations. Commencing November 2017, the merger provides a strategic platform to leverage growth and market opportunities to meet the needs of ageing Australians. In this session, Fabio will discuss how they came about this decision and key considerations for a successful merger and rebrand:
  • Culture change management to ensure synergy and the how similarity in culture aids a smooth transition
  • Main incentives for the merger – creating equity and cost savings, bigger buying power and greater scope and diversity of services within the marketplace
  • System integration challenges
  • Rebranding strategy and vision


Check out the incredible speaker line-up to see who will be joining Kathy.

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